Canadian Tire Ice Truck

What do you do when you’ve built a car battery that can withstand the coldest winter conditions?  You build a pickup truck to promote the heck out of it of course!  At least that’s what Canadian retailer Canadian Tire did.  Built on a modified pickup truck chassis this truck uses all the vital mechanical components of a real car but its body is made completely out of ice.  It is fully drivable and equipped with the company’s MotoMaster Eliminator battery which features absorbed glass mat (AGM) technology, designed to work in the frigid winter temperatures.  Check out the TV commercial on www.youtube.com

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